HANDS-ON LEARNING

In as little as 24 hours or as much as an entire week, you and your team can explore new ways to innovate, shift your perspective, create something cool and have a little fun. Our innovation experts will engage you with both tested methods and original exercises that keep both the productivity and energy high as you learn and play.

 

Digital2Physical

CREATE  “LOOKS LIKE/WORKS LIKE” PROTOTYPES TO CHAMPION INNOVATION INITIATIVES

1 FULL DAY

Participants are encouraged to step outside their own perspectives, disciplines and backgrounds to create functional interactive prototypes that blend digital and physical experiences within the “Internet of Things” space. Using Arduino and Raspberry Pi platforms, participants will work in small groups to explore innovation and solve a design challenge through the creation of “looks like/works like” prototypes and storytelling artifacts. Increasingly, designers, marketers and developers are moving out of pure web and completely digital products and services and into mixed mode opportunity spaces. This workshop will give participants insight into how easy it is to begin exploring the Internet of Things. It will also encourage participants to champion innovation initiatives within their organization.

UX Canvas

USE THE TML UX CANVAS TO CREATE EXPERIENCES FOR YOUR TARGETED PERSONAS

1/2 DAY WORKSHOP

Digital channel experiences should be equally thoughtful, evocative and nuanced. That is always our goal — and we know it’s your goal too. In this workshop, we’ll use our UX Canvas to work with your team to address a series of personas for whom your great experience will be targeted. We will explore the duration and cadence of the experience along with the emotional and functional/measurable attributes of the experience. We’ll use the UX Canvas to capture key attributes that will define the experience and to spark conversation and dialogue with the key project stakeholders including defining “Moments of Delight” during the experience, things that make the experience memorable and resonant for the persona. Additionally, we’ll identify and address architecture, structure, patterns, behaviors, mental models, analytics, content, cost and usability issues, and other, measurable components of the success criteria for the experience.


Customer Journey Mapping

BUILD EMPATHY FOR THE CUSTOMER AND HELP YOUR TEAM ALIGN AROUND CUSTOMER-CENTRIC EXPERIENCES

1 FULL DAY, MINIMUM
We’ll work with your internal team to explore the full customer journey from consideration through purchase, use and support of your product or service. We will explore both offline and online channels to map and crystallize knowledge so that it is tangible, actionable, consumable and exciting for all stakeholders. The resulting artifact places all this knowledge in a single view that can act as a rallying point that will create consensus within your organization about where digital opportunities live in the customer context. It will build empathy for the customer and help your team align around a bigger, customer-centric experience with your brand (offline and online). Additionally, the customer journey map will provide a tether to understand how your digital strategy will come to life for your customers.

Product Roadmapping

PRIORITIZE STRATEGIC INITIATIVES AND VALUES FOR PRODUCT MANAGERS AND DELIVERY TEAMS

1-2 FULL DAYS (CLIENT AND GOAL DEPENDENT)

The outcome of the product roadmapping workshop is a framework to weight and prioritize strategic initiatives and values (delightful moments, competitive advantage, sales ROI, integrations across channels, etc.) for product managers and delivery teams. These values and strategic initiatives will be defined and agreed to during our exercises, and the roadmap prioritization tools will allow these to be updated (and re-weighted) as priorities change and evolve over time. Inputs for this activity include customer journey maps, surveys of agile stories and backlog and strategic briefings from key stakeholders


Co-Design Workshops

COLLABORATIVELY TACKLE PROBLEMS AND DESIGN MEANINGFUL SOLUTIONS

1 – 5 FULL DAYS (CLIENT AND GOAL DEPENDENT)

Whether used as an independent activity or in conjunction with other research activities or workshops, co-design workshops bring teams together with design facilitators to collaboratively tackle problems and design meaningful solutions. Outcomes represent the shared vision and ownership of the co-design team and serve as lighthouse ideas to inspire the core design and delivery team going forward. Sessions are iterative and involve small groups of people working collaboratively and then presenting ideas back to the larger group for feedback, discussion and refinement. Cycles of divergent thinking are balanced with sessions focused on convergence and group alignment. Co-design workshops are highly interactive, collaborative, productive and fun.

Business Modeling

TEAMS WORK TOGETHER TO IDENTIFY, PRIORITIZE AND AGREE ON KEY BUSINESS SUCCESS FACTORS

1/2 – 1 FULL DAY

This strategic exercise explores, analyzes and designs the core framework for a viable business model with which to launch an idea, product or service. It utilizes the Business Model Canvas, developed and popularized by the book Business Model Generation. During this workshop, individuals and teams will work together both independently and collaboratively to identify, prioritize and agree on key business success factors and influences including the value proposition, customer segments, channel distribution, revenue streams and cost structures. At the end of the workshop, participants will have a clear understanding of the business landscape, as well as, the challenges and opportunities for success.


Field Trip/Service Safari

ENABLE CLIENT TEAMS TO EXPERIENCE SERVICE MODELS IN COMPARATIVE AND COMPETITIVE SPACES

FROM 2 HOURS TO MULTIPLE DAYS
Uniquely crafted per engagement to deliver insights based on client needs, team size and observational research goals, these workshops enable client teams to experience service models and customer journeys in comparative and competitive spaces as customers, in order to identify moments of truth and areas of opportunity. By taking teams outside of their own business model and/or industry, fresh perspectives and new approaches can be gleaned that can then be parlayed into crafting better customer journeys and service models within our client organizations. Field Trips and Service Safaris can be conducted independently or as part of larger engagements such as THINKFast, Customer Journey Mapping, Product Roadmapping or Co-Design workshops.

Hackathon

BRING DEVELOPERS TOGETHER TO CREATE GREAT EXPERIENCES AROUND YOUR DATA

24 HOURS – 3 DAYS

Does your company have data or APIs that developers can access? We can design, promote, staff, host and facilitate an event that brings developers together to create great experiences around your data. During the event, our team of innovation facilitators work with developers to rapidly validate and refine their ideas into compelling products, business models and pitch-decks.

FIND OUT MORE

404.962.8972       650.427.0847

Interested in hearing more about how THINKFAST engagements could help you innovate? Of course you are. Shoot us an email or give us a call. We look forward to hearing from you.

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ABOUT THINK

THINK Interactive is a digitally-led agency of thinkers, inventors and makers. For the last 20 years, we have helped brands solve fascinating, complex marketing and business problems. THINKFAST, a division of THINK, helps brands create and distribute digital innovation for customers and employees.